Part 2 Episode features Brittney Vigna Wysong Director of Marketing Pack Health, A Quest Diagnostics Company, and Doug Pohl, Founder & CEO of HealthTech Content!
Brittney Vigna Wysong Director of Marketing at Pack Health, A Quest Diagnostics Company
She oversees all of Pack Health’s external marketing for B2B and acquisition channels. Before joining Pack Health in 2019, Brittney worked in the higher education space designing collegiate health programs and marketing campaigns for college students. Brittney is a graphic designer by trade and has experience building, managing, and growing brands. She received her Bachelor of Arts in Communications and Master of Public Health from the University of Missouri – Columbia.
Pack Health, A Quest Diagnostics Company is an evidence-based patient engagement platform that changes health behaviors to close gaps in care and improve outcomes. The high-touch engagement model is proven to increase care access, improve patient centricity, and reduce costs. Pack Health comprehensively addresses chronic conditions, comorbidities, social determinants, and barriers to drive results across industries, including life sciences, health systems, health plans, and research. For more information, visit www.packhealth.com.
Doug Pohl, Founder & CEO of HealthTech Content
Stumbled into a med device marketing role about 10 years ago and never looked back.
He founded HealthTech Content to help passionate innovators develop the messaging and marketing assets that will help their businesses grow. We save them years of wrong turns and dead ends, so they can have a bigger impact, faster. While we happily work with companies of all sizes, our expertise best resonates with those who recognize the need and importance of developing a genuine connection with their audience.
Segments
Intros
Patient/ Clinician Impact: Panel shares the most memorable patient story or clinician impact story of how marketing impacted the frontlines of healthcare
Top Ten & Bottom Ten: Best and Worst Stories of all time collaborating and working with sales
Math Time: KEY metrics that define success in your marketing role
Tech Booster: Marketing tool our panel couldn’t live without/ or your favorite new tool you have discovered)
Quick Plug: Pack Health, A Quest Diagnostics Company & HealthTech Content
Make sure to connect with Brittney and Doug and follow Pack Health, A Quest Diagnostics Company and Healthtech Content on Linkedin!
Bonus check out some additional perspectives from Gary Vaynerchuk’s podcast
It takes one home run for sales to sing marketing’s praises, but marketing is typically a sub .200 hitter in the eyes of sales.
Marketing can, at times, be a little full of itself and fluffy.
Sales reps are in the trenches slugging it out every single day. Read that again marketing, read that again.
Sales people are impatient, too transactional, and have no vested interest in the long term payoff. Read that again sales, read that again.
Sales and marketing have to be aligned, and leadership must be responsible for ensuring they are.
Stay Tuned for Part 3 of the Marketing Series next week!
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Host: Josh Pappas, Director of Sales Tendo
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CLICK HERE to nominate a friend, clinician, executive, co-worker, colleague, or customer! I want to connect with people making a difference in healthcare to be able to share their stories. No investment $ needed…just cool people! :)
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