Over half of sales reps report that connecting or booking meetings is the top challenge they face in their process. Luckily, video messaging is an excellent tool to add to your sales toolkit and help make your prospecting efforts easier and to help book more meetings.
These stats prove just how far-ranging and effective video outreach (and video for sales, in general) are.
Improve Open Rates—sales teams that use video get a 16% bump in open rates (SalesLoft)
Get More Replies—sales teams that use video see a 26% increase in replies (SalesLoft)
Net a Higher Click-Through—emails that contain video have 4x the CTR of emails without (Inside Sales)
Close More Deals—closed deals involve using webcams 41% more often than lost deals (Gong)
Gain a Competitive Advantage—only 43.8% of sales teams use video in their prospecting strategy (Inside Sales)
Video makes sending outreach emails faster and more effective. How? Unsurprisingly, sales reps spend 21% of their day writing emails.
Whether you’re recording a quick video rather than writing out a long message or adding a pre-recorded video to boost an email, video messages are a big time saver. (Source Vidyard)
Video Prospecting Technologies
Episode #20 I welcome Melissa Gaglione AE Deel to the Podcast!
Melissa is a video prospecting expert, focused on strategic selling at the Fastest growing SaaS company in history at Deel. She is also responsible for building and executing the sales motion for Deels newest product offering, which is expected to be their highest revenue-generating product over the next few years.
Podcast Segments
Origin Stories
Impact Story
Mount Rushmore of Sales Leaders
MJ vs Lebron debate
Video vs. Standard Outreach
Rookie Sales Rep Advice
Tech Booster
Checkout Melissa’s Video Prospecting Course - Cold Video Outreach Strategies From Planning To Recording To Sending
Melissa developed her Video Prospecting Strategies as an Enterprise & mid-market SaaS Seller. As a previous On-Air News Reporter for CBS and an Elementary School Teacher, Melissa uses her previous skills to create educational research-driven stories to inspire prospects to book discovery call and progress opportunities. She is achieving over an 80% positive response/conversion rate through video!
Melissa started sharing her strategies on a variety of podcasts and summits. This influenced many sellers to leverage her strategies to book high-quality meetings. These proven video outreach strategies have been successfully leveraged by SDRs, AEs, AMs and Strategic Sellers in a variety of industries.
Make sure to follow Melissa on Linkedin and check out her video course here!
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