Inside: The Digital Health & Sales Locker Room
Inside: The Digital Health & Sales Locker Room
Episode #22 Healthcare + Recruiting with Sara, Greg and Michael
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Episode #22 Healthcare + Recruiting with Sara, Greg and Michael

In the highly competitive college football world, recruiting talented players is the lifeblood of success. Building a winning team requires strategic recruitment efforts that identify and secure the most promising athletes.

Recruiting serves as the foundation for a college football program's success. A study conducted by ESPN revealed that 83% of the teams ranked in the top 10 of the recruiting rankings were also ranked in the top 10 of the final college football polls. This correlation emphasizes that securing top talent through effective recruiting significantly increases the chances of on-field success. Recruiting brings in talented athletes and shapes the team's overall dynamics and competitive edge. A well-executed recruitment strategy ensures the acquisition of players with the necessary skills, athleticism, and growth potential. These recruits contribute to immediate success and serve as building blocks for sustained excellence in the long run. Beyond individual player performance, recruiting plays a vital role in shaping team culture, cohesion, and morale.

In today's rapidly evolving healthcare landscape, technology is pivotal in transforming patient care, improving outcomes, and driving efficiency. However, behind every innovative solution lies the need for skilled professionals with the expertise to develop, implement, and maintain these groundbreaking technologies. The recruitment process becomes a critical factor in ensuring the success of healthcare tech initiatives.

  • Strategic talent acquisition in healthcare tech yields a 25% increase in revenue growth, enhanced operational efficiencies, cost reductions, and improved patient satisfaction

  • Diverse teams in healthcare settings have shown a 19% reduction in medical errors, emphasizing the significance of diversity and inclusion in recruitment (Journal of General Internal Medicine)

  • 67% of healthcare organizations reported a shortage of qualified IT staff. This shortage not only hampers the implementation of new technologies but also poses a risk to data security and patient privacy (HIMSS)

Recruiting skilled sales professionals is paramount for driving revenue growth. Top-performing sales representatives outperform their average counterparts by 67%, emphasizing the importance of recruiting talented individuals (Harvard Business Review). Additionally, the cost of a bad sales hire can amount to six to ten times the base salary of the salesperson, highlighting the financial impact of recruiting the wrong candidates (The Bridge Group). Effective sales recruiting ensures a high-performing sales team, maximizing sales results and minimizing costly mis-hires.

 Credit: Vesna Cvorovic - Fotolia

Episode #22 features a rockstar panel of recruiting guests:

Sara Weathington Founding Recrutier of Turquoise Health

Sara Weathington is the founding recruiter of Turquoise Health. Her career started in legislative affairs and then transitioned to recruiting. She now specializes in health tech talent. She uses these experiences to create a best-in-class recruiting program– prioritizing candidate experience and preserving her hiring team's time and resources while continuing to drive DEI best practices and creating a culture that folks want to be a part of. She lives in Atlanta with her two kids. Her interests are all things food, sending ridiculous memes to her friends, and her most recent obsession is Ted Lasso.

Greg VanDyne, Account Executive Cerca Talent and Co-Founder of CallSign 22

Greg VanDyne is a Former Green Beret Medic tumed Executive Recruiter in the HealthTech space. He has translated 10+ years of clinical, MedTech sales, and organizational leadership experience into a passion for building commercial teams. Greg is also a strong advocate for mental health and is Co-Founder of CALLSIGN22—a non-profit dedicated to reducing veteran suicide.

Michael Mann, Managing Director, Healthcare Division of DeSanti

He has 14 years of experience in the US healthcare system. His knack for building and maintaining strong client relationships, growing partnerships, and sourcing top talent for technical projects is second to none.

Thanks to his extensive healthcare network, Michael accelerates the search process and consistently delivers mutually beneficial results for providers, physicians, payers, hospital administrators, and vendors. He boasts a proven track record of driving business growth, reducing hospital readmissions, and improving healthcare outcomes.

With past experience as a Chief Commercial Officer of a digital health technology company and a former owner of a care management organization, Michael brings a wealth of expertise to the table. He holds a master’s in healthcare administration from The George Washington University Milken Institute of School of Public Health.

When he's not working, Michael is an active community builder, startup advisor, and host of the Planetary Health Mars Next Podcast and newsletter. He enjoys outdoor activities like surfing, hiking, and working out, as well as spending time with his wife, daughter, and two furry friends.

Podcast Segments

  • Origin Stories

  • Top & Bottom Sales Story:

  • 4 and 4 and 4 Segment

  • Rapid Fire Healthcare + Recruiting Questions

  • Predictions for Recruiting

  • Tech Booster

  • On the "clock" Sales Plug:

Make sure to connect with Sara (sara@turquoise.health), Michael (michaelm@desanticorp.com), Greg (greg@cercatalent.com), and check out the Hiring Now opportunities in the health tech space!


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